BANAFEERestaurant · Xpress · Mart

Since 1970 · Johor Bahru · Kuala Lumpur · Halal Certified

BANAFEE

Where Quality Meets Trust

Honest halal food and curated retail, crafted fresh, served fast, built to bring people together.

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Freshness FirstHalal IntegritySpeed & ConvenienceGlobal Mindset, Local FlavorSustainability & Responsibility
Freshness FirstHalal IntegritySpeed & ConvenienceGlobal Mindset, Local FlavorSustainability & Responsibility
About Us

Our Story

Banafee Village illuminated at night

Continuing the family's food heritage since 1970, the next generation began a new chapter of its own. The journey of Banafee Village began with a simple passion for creating a welcoming place where people could enjoy good food and memorable moments. After 8 years of dedication and serving our guests through Banafee Warung, we took a new step forward in 2010 with the opening of Banafee Village.

Built upon years of experience, trust, and support from our valued customers, Banafee Village represents the continuation of our commitment to providing a unique dining experience. What started as a humble warung grew into a place where tradition, hospitality, and togetherness come together.

Through every chapter of our journey, we remain grateful for the people who have been part of our story and continue to welcome every guest as part of the Banafee family.

Founded by the late Sheikh Abu Bakar bin Ahmad Banafee and carried forward by founder Shakib Abu Bakar Banafee, with executive directors Abu Bakar Banafee bin Shakib and Davi Banafee bin Shakib, two generations of family leadership.
0

Heritage since

0

Flagship brands

0

Outlets · 2-year target

$0T

Global halal market

Banafee Enterprise Sdn. Bhd. 200201001743 (569406-K) · Banafee Express Sdn. Bhd. 202001039764 (1396085-H)

Mission Statement

Mission · Vision · Values

01

Mission

To serve happiness through fresh, healthy & affordable food that everyone can enjoy.

02

Vision

To be Asia Pacific's leading food service brand, providing quality products globally.

Freshness First

Made fresh daily from high-quality, responsibly sourced ingredients.

Halal Integrity

Uncompromising halal standards, cleanliness and trust in every bite.

Speed & Convenience

Fast-casual service designed around modern, busy urban life.

Global Mindset, Local Flavor

Malaysian fusion taste built to travel the world.

Sustainability & Responsibility

Doing business with heart, for people and the planet.

The Gap We Close

Urban cities deserve better food choices.

01

Fresh, not processed

In busy cities, people struggle to find quick, fresh, affordable natural food. Many settle for processed fast food. The demand for responsibly sourced meals made fresh daily is clear.

02

One-stop halal

For daily halal essentials, customers must visit multiple stores or compromise with limited options. There is no one-stop shop offering trusted groceries, fresh meals, and a curated experience.

03

Speed and quality

Urban dwellers face a tough choice: processed fast food or expensive, high-quality meals. Banafee delivers an option that offers both speed and quality.

Our Brands

Two brands. One promise.

Banafee Xpress outlet counter

Banafee Xpress

Fast & Affordable Malaysian Food

Fast-casual halal meals with a home-cooked feel. The Express line serves fast Malaysian food at affordable prices with time-saving non-contact ordering kiosks, while the Gourmet line brings Malaysian fusion food to a lifestyle concept café built on environment and ambience for urban city living.

  • Express · quick, affordable, kiosk-ordered
  • Gourmet · fusion lifestyle café
  • Coffee & ice cream concepts
Banafee Mart grocery outlet

Banafee Mart

Curated Halal Retail

A carefully selected range of halal products, from fresh bakery items to ready-made meals and pantry essentials. A modern, one-stop halal experience where every product is chosen for cleanliness, quality and trust.

  • Fresh bakery & butchery
  • Ready-made meals
  • Daily halal essentials
Our Heritage

From an art gallery to a food legacy.

The late Sheikh Abu Bakar bin Ahmad Banafee

Banafee's history began with the late Sheikh Abu Bakar bin Ahmad Banafee, an art activist who opened the Malay Art Gallery in Singapore in the 70s. A graduate of Nanyang University of Art, Singapore, he furthered his art in Europe and was actively involved in establishments in Johor Bahru such as the Johor Malay Chamber of Commerce. From an artist, he transformed his career into food establishments, and a family legacy was born.

1970

Banafee @ Bangunan UMNO

The first Banafee opens at Bangunan UMNO, Johor Bahru City, where the story begins.

Banafee @ Bangunan UMNO
1980

Banafee @ Jalan Ibrahim

The family expands with a second establishment on Jalan Ibrahim, Johor Bahru.

Banafee @ Jalan Ibrahim
1990

Restoran Banafee @ Jalan Segget

Restoran Banafee opens on Jalan Segget, cementing the name in Johor's food scene.

Restoran Banafee @ Jalan Segget
2010

Banafee Village opens

The next generation continues the family legacy: after years serving guests through Banafee Warung, the family opens Banafee Village, carrying the name into a new chapter.

Banafee Village opens
Today

Banafee Xpress & Banafee Mart

From Kuala Lumpur to Saudi Arabia, the legacy grows into a modern halal food & retail group.

Banafee Xpress & Banafee Mart

A family legacy, two generations strong.

Leadership

Portrait of Sheikh Abu Bakar bin Ahmad Banafee

Sheikh Abu Bakar bin Ahmad Banafee

Founder of Banafee Restaurant

The late patriarch, artist, activist and the origin of the Banafee name.

Portrait of Datuk Shakib Abu Bakar Banafee

Datuk Shakib Abu Bakar Banafee

Chairman

Carrying the legacy forward and leading the group's modern era.

Portrait of Abu Bakar Banafee bin Shakib

Abu Bakar Banafee bin Shakib

Executive Director

Driving operations and Head of operations for the growth of next generation.

Portrait of Davi Banafee bin Shakib

Davi Banafee bin Shakib

Executive Director

Leading operations, expansion and brand innovation.

The team behind the brand

  • Shakib BanafeeChairman
    • Abubakar BanafeeExecutive Director
      • RafieHead of Operation
        • AtikaHR
        • LydiaHead Account
        • AliaAssistant Account
        • ShabanoAP & AR
        • NabilHead of Purchasing
        • NailAssistant Purchasing
      • AlexGeneral Manager
      • AzmanManagerBanafee Warung
    • Davi BanafeeExecutive Director
      • SayyedManagerBanafee Ampang
        • AliHR
        • LisaAccount
        • ShahrilPurchase
        • IsmailIT
      • AnikAssistant ManagerBanafee Ampang
Market Potential

Halal is going mainstream. We're built for it.

$0 Trillion

Projected global halal food industry

$0 Billion

Global coffee industry by 2027

0 Outlets

Expansion target within 2 years

Banafee Xpress

Industry Trends
Fast-casual dining is on the rise, with strong demand for quick, fresh, and halal-certified meals, reshaping urban food choices.
Target Audience
Busy professionals, students, and families seeking high-quality halal meals on the go. Also appeals to health-conscious non-Muslim customers.
Growth Opportunities
Growth through outlets in malls, airports, and city centers, as well as delivery apps and digital platforms, with strong potential for local and global expansion.

Banafee Mart

Industry Trends
The halal food market is growing rapidly, fueled by demand for ethical, high-quality, and convenient options. Shoppers are looking for modern, one-stop halal experiences.
Target Audience
Urban Muslims seeking trusted halal groceries, fresh meals, and everyday essentials, all in one place. Also appeals to health-conscious non-Muslims who value clean, quality food.
Growth Opportunities
Primed to expand via new outlet openings, e-commerce, and private label products. As halal goes mainstream, Banafee Mart is positioned to lead as a modern halal retail brand.
Strategic Mission

Fast growth. Real impact.

Your investment in Banafee starts here.

0Outlets targeted within 2 years

Global ambitions. Target markets across Asia Pacific, the Gulf and Europe: Malaysia, Singapore, Saudi Arabia, UAE, Qatar, Bahrain, Kuwait, Egypt, China, the United Kingdom and France.

Accessibility

  • Self-service touch kiosks
  • Grab & Go kiosks

Visibility

  • Premium outlets
  • F&B in malls
  • Food bus

Go-to-Market Strategy

  • Influencer Marketing
  • Content & UGC Marketing
  • Geo-targeted Local Advertising
  • Experiential Campaigns
Investment Opportunity

Eight formats. One growing brand.

From grab-and-go kiosks to premium flagship outlets, a format for every location and every investor.

Kiosk Grab & Go outlet concept01

Kiosk Grab & Go

LRT/KTM stations · R&R Plus highways · Petrol stations

Menu
10% of foods
Business Model
CMA outlet
Target
2025–2026
Standard Grab & Go outlet concept02

Standard Grab & Go

Shopping malls · Office & commercial areas · Universities · Private hospitals

Menu
80% of foods
Business Model
CMA & self outlet
Target
2025–2026
Premium Outlet outlet concept03

Premium Outlet

Beaches & waterfronts · Tourist spots

Menu
100% menu
Business Model
Self outlet
Target
2025 onwards
Outlet in Mall outlet concept04

Outlet in Mall

Shopping malls · Main stations · Airports

Menu
80% of foods
Business Model
CMA & self outlet
Target
2025
Premium Airport Outlet outlet concept05

Premium Airport Outlet

KLIA / KLIA2 · JPO / GPO · KLCC, Pavilion, IOI City Mall

Menu
100% menu
Business Model
Self outlet
Target
2025
Coffee Shop Lot outlet concept06

Coffee Shop Lot

Main cities · Shoplots surrounding malls

Menu
100% of foods
Business Model
CMA & self outlet
Target
2025
Mobilizing Food Truck outlet concept07

Mobilizing Food Truck

City centers & business districts · Events & festivals · Universities & offices · Tourist spots & parks · Residential areas

Menu
100% of foods
Business Model
Mobile outlet
Target
2025
Smart Kiosk outlet concept08

Smart Kiosk

Hospitals & clinics · Universities & schools · Offices & workspaces · Transportation hubs · Hotels & hostels · Gyms & sports centers · Malls & entertainment zones · Apartment lobbies

Menu
Grab-and-go selection
Business Model
Self outlet
Target
2026
RM

Franchisee Package for Xpress

A low entry-requirement investment: approximately RM300,000 total project cost for a ±1,000 sq ft outlet, covering renovation, kitchen equipment, fittings & features, inventory, franchise fee, rental deposit and utilities.

Request the franchise kit

Proposed locations across Malaysia

Johor BahruBatu PahatMuarMelakaNegeri SembilanLembah KlangKuala LumpurPutrajaya / CyberjayaPulau Pinang
Our Growth

Built to scale into a global brand.

Banafee Xpress aims to exponentially grow its customer base by 2035, targeting a multiple increase compared to today. With strategic expansion plans, innovative marketing, and a focus on delivering unique, high-quality products, Banafee is poised to tap into new markets, attract a wider audience, and significantly boost customer engagement across regions, transforming into a global brand.

5-Year Financial Forecast

Banafee Enterprise Sdn. Bhd. · audited figures & projections

Projected capital investment
RM 22.87M
Projected 5-year revenue
RM 121.65M
Financial risk profile
27% · Low
2020202520302035
Existing Potential
Business Model

One central kitchen. Consistent everywhere.

Maintaining standards across the brand: the main HQ central kitchen supplies every outlet through a controlled logistics chain, so every Banafee tastes like Banafee.

1Receiving
2Storage
3Preparation
4Cooking
5Distribution
Main HQ Central KitchenLogisticsOutletsConsumers
100%

100% sweet investment.

Join the Banafee Xpress revolution. Fast growth, real impact. Your investment in Banafee starts here.

Contact

The right line, for the right conversation.

Franchise enquiries, Banafee Mart, or Banafee Village reservations — each has its own WhatsApp line below, answered by the team that actually handles it.

A member of the Banafee family reviews every enquiry personally — expect a real reply, not an automated one.